Google makes ads even more deceptive

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Since writing about Google’s deceptive ads Google has since reduced the size of their “ad” labels making the ads even harder to distinguish from regular search results.

Here are some examples to make your blood boil…

After search for running shoes I was presented with lots of "ads" and as you can see from the screenshot the ads blend almost totally in with the non paid listsings. On the right hand column there is a list of running shoe websites which are paid for listings however to a normal user it is unclear whether these are normal or sponsored listings as the "ad" tag is not present next to them. With something as specialist as Running shoes it is important to buy your shoes from a specialist because you need buy some what fit correctly and support your feet in the right way when you run however the problem with Google search results is that any non specialist website can get pride of placement in the search results without any real specialism towards running just a big wallet.
After search for running shoes I was presented with lots of “ads” and as you can see from the screenshot the ads blend almost totally in with the non paid listings even more so than they did before with reducing of the “ad” label. On the right hand column there is a list of running shoe websites which are paid for listings however to a normal user it is unclear whether these are normal or sponsored listings as the “ad” tag is not present next to them.
With something as specialist as Running shoes it is important to buy your shoes from a specialist because you need buy some what fit correctly and support your feet in the right way when you run however the problem with Google search results is that any non specialist website can get pride of placement in the search results without any real specialism towards running just a big wallet.
After searching for playstation 4 I was given a set of misleading results whereby a number of shopping results popped up. It is very unclear whether these "results" are ads or not.
After searching for playstation 4 I was given a set of misleading results whereby a number of shopping results popped up. It is very unclear whether these “results” are ads or not.

 

Google implies that they may get compensated for shopping results. This is misleading and deceptive as Google always gets compensated for all the results in their shopping channel.
Google implies that they may get compensated for shopping results. This is misleading and deceptive as Google always gets compensated for all the results in their shopping channel.

1 COMMENT

  1. You are totally right about the ad labels they are even smaller now! I cannot believe the evil cult of Google are getting away with this trickery. Plus consumers are more likely to be scammed by the ads than normal results as the normal results most earn their way to the top through popularity rather than just paying their way to the top. The shopping results are so misleading because they call them shopping results and you are on a search engine looking at search results so you are going to automatically assume that they are non paid! Google needs to be stopped! They are disgusting pigs.

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