Google Google makes ads even more deceptive By mediawatch - November 5, 2014 1 43 Since writing about Google’s deceptive ads Google has since reduced the size of their “ad” labels making the ads even harder to distinguish from regular search results. Here are some examples to make your blood boil… After search for running shoes I was presented with lots of “ads” and as you can see from the screenshot the ads blend almost totally in with the non paid listings even more so than they did before with reducing of the “ad” label. On the right hand column there is a list of running shoe websites which are paid for listings however to a normal user it is unclear whether these are normal or sponsored listings as the “ad” tag is not present next to them.With something as specialist as Running shoes it is important to buy your shoes from a specialist because you need buy some what fit correctly and support your feet in the right way when you run however the problem with Google search results is that any non specialist website can get pride of placement in the search results without any real specialism towards running just a big wallet. After searching for playstation 4 I was given a set of misleading results whereby a number of shopping results popped up. It is very unclear whether these “results” are ads or not. Google implies that they may get compensated for shopping results. This is misleading and deceptive as Google always gets compensated for all the results in their shopping channel.